Senior Community and Events Manager
Description
Faye is the first-ever digital, consumer-centric travel insurance for Americans with a product redefining travel coverage and care, taking it from a forgettable add-on to a must-have advantage that enhances the entire trip experience. Faye’s whole-trip protection, coupled with its proprietary technology, enables 24/7 immediate assistance, claims processing, and reimbursements anywhere in the world, setting a new standard and over-delivering in an industry synonymous with doing the opposite.
We’re on the hunt for a Senior Community & Events Manager to join our growing Comms & Brand team. This role is key in bringing the Faye brand to life through both online and offline community-building efforts and engaging events. If you’re a natural community connector with a knack for creating memorable experiences and amplifying brand love, we’d love to hear from you!
In this role, you’ll focus on nurturing Faye’s B2B and B2C communities—think: travel advisors, partners, and everyday travelers who make Faye their go-to trip companion. You’ll harness Faye’s community presence in online travel hubs, capture user-generated content that tells real Faye stories, build and execute new programs - from gifting to sweepstakes - and create engaging events that keep our communities connected.
This is a unique opportunity for someone who’s passionate about travel, thrives in a fast-paced environment, and is committed to building connections that fuel Faye’s mission of powering the freedom to roam confidently.
Responsibilities
Community Building:
- Nurture our B2C (travelers) and B2B (travel advisors) communities with online and offline initiatives that capitalize on our growing following and relationships.
- Be our eyes, ears and our voice in key online travel communities (Facebook groups, Reddit, TripAdvisor, and more) with the goal of driving engagement, gathering feedback, building relationships, and creating buzz that ensures Faye is top of mind for travelers.
- Launch and manage UGC initiatives, like “Share Your Faye Photos” or “Your Best Travel Story Gone Right,” to encourage our community to share their experiences.
- Create new, offline activities - from gifting super users to launching sweepstakes programs - in order to take Faye’s lovability and consumer engagement to new heights.
- Work with our Customer Experience and Claims Experience teams to manage and monitor our review platforms to build trust, capture feedback, and enhance our brand presence.
- Form digital groups built for super users who travel with Faye frequently, as well as travel advisors who religiously use our Faye Advisor Portal, in order to showcase features in advance and gather feedback.
- Share insights with our Product, Claims and Customer Experience teams to help inform product development and improve customer experience.
- Lead our initiative so all Faye assets feature real travelers, enhancing authenticity and relatability.
- Manage our team’s Social Media Marketer across channels including TikTok, Instagram, LinkedIn, Facebook and more, ensuring that social strategy and community strategy align.
Event Planning & Management:
- Design, plan, and execute engaging events for our travel advisor community alongside our Business Development team - from an annual online digital event to regional in-person meet-ups across the U.S.
- Work alongside Business Development to ensure Faye has a presence at key industry events - from making sure our thought leaders are on stage, to booth coordination/management to drumming up interactive experiences on the ground.
- Oversee Faye’s advisor/partner and customer gifting programs, creating thoughtful merch packages that strengthen our community ties and drum up the desire to travel.
Requirements
- 7+ years of experience in community management, events, and social media for a B2C brand; B2B experience, especially in travel or hospitality, is a plus.
- Demonstrated success building online communities, running UGC campaigns, and leading virtual/in-person events.
- Management experience of in-house team members and third-party vendors required.
- Strong written and verbal communication skills, with an approachable, engaging style that resonates across audiences.
- Proactive, self-starter with a high level of creativity and attention to detail, comfortable working independently and adapting quickly.
- Experience with community platforms (e.g. Reddit) and managing reviews on sites like Trustpilot, Consumer Affairs.
- Knowledge of the travel industry and community-building strategies is highly preferred.
- Native English required.
