Junior PPC Manager
Description
Hey, we’re Faye!
Faye is the first-ever digital, consumer-centric travel insurance for Americans with a product redefining travel coverage and care, taking it from a forgettable add-on to a must-have advantage that enhances the entire trip experience. Faye’s whole-trip protection, coupled with its proprietary technology, enables 24/7 immediate assistance, claims processing and reimbursements anywhere in the world, setting a new standard and over-delivering in an industry synonymous with doing the opposite.
Life at Faye
At Faye, every day is a journey. Whether you’re building the next generation of travel products, coding new solutions, or helping travelers navigate the unexpected, your work here has a real impact on real people. Our team is as diverse as the destinations our travelers explore–made up of 62% women, 50% parents, and a few office pets. Since launching in 2022, we’ve accomplished what others in the travel insurance industry only dream of–and we’re just getting started. At Faye, we believe in growing together, having fun along the way, and making every day count.
We're on the hunt for a results-driven and data-savvy Junior PPC Manager to join our dynamic marketing team! If you have 2+ years of experience managing high-performing Google Ads and Bing Ads campaigns, this is your chance to make an impact. In this role, you’ll be at the forefront of driving traffic, generating valuable leads, and achieving business goals through strategic, data-backed paid media initiatives. Your expertise will shine as you optimize campaigns, dive into analytics, and uncover opportunities to maximize ROI.
As a key member of Faye’s Growth Team, you’ll work closely with our creative, product, and analytics teams to ensure our marketing efforts align with broader growth goals. This is the perfect opportunity for someone passionate about travel and eager to thrive in a fast-paced, innovative environment. If you’re committed to continuous growth and learning, and want to push yourself and our team to new heights, we want to hear from you!
Responsibilities
- Plan, develop, and implement comprehensive PPC strategies across Google Ads and Bing Ads.
- Conduct in-depth keyword research and audience targeting to maximize campaign reach and effectiveness.
- Design and implement A/B testing for ad copy, landing pages, and campaign structures
- Effectively manage campaign budgets and track key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA).
- Analyze campaign data, generate reports, and provide actionable insights to improve performance.
- Stay updated on the latest PPC trends, platform updates, and best practices.
- Collaborate with marketing and design teams to create cohesive advertising strategies
- Explore and test new advertising platforms and strategies to expand reach and improve efficiency.
Requirements
- 2-3 years of hands-on PPC experience with Google Ads and Bing Ads.
- In-depth knowledge of PPC best practices, bidding strategies, and campaign optimization.
- Familiarity with keyword research tools and A/B testing methodologies.
- Proficiency in Google Analytics and other web analytics platforms.
- Strong analytical and problem-solving abilities to optimize campaigns effectively.
- Excellent written and verbal communication skills in English.
- A proactive, self-driven attitude with the ability to collaborate effectively in a team.
